I found this survey incredibly interesting as the various questions obviously ranged for people in the spectrum of those who are specifically very hands on and love to make to those on the opposite end who appreciate fashion and other expressions of art. I agreed with my results as primarily an 'Experiencer' and secondary 'Innovator', I do spend a lot of money on entertainment and fashion because that's what I enjoy and want to be up to date in everything that's currently happening. With the 'Innovator' I found that was accurate as well because I want people to get a good impression of me at face value even if they never see me again. I want them to see that I have a decent sense of style and try to dress well, which is why it's a rarity for most to not see me dress down. It was rather scary how accurate I found this survey to be. My results definitely did not correspond with the Target Person my group presented on Thursday from Eddie Bauer, as the target market that shops there tends to be from the Baby Boomer Generation or early Generation X. They're not looking for style when they shop there, they're searching for durability and comfort. These terms are in complete contrast to what I'm looking for personally when I shop, I don't care about comfort nearly as much and I'm wanting to highlight my attributes which isn't the easiest to do at a store like Eddie Bauer with its more muted colors and atmosphere. The Eddie Bauer consumer would most likely be lumped into the Maker, Survivor, or Believer categories as they tend to stick with the basics and durability which is reflected in the products they offer.
Not so much me.
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