Tuesday, January 27, 2009

Barnes and Noble - My favorite Retailer


While it may seem that few continue to share a love and passion for reading in this day and age of Ipods and Redbox, I find myself in this minority. That's why I constantly find myself at Barnes and Noble and consequently as my favorite retailer. In comparison to most other book stores I've visited, it has the greatest assortment of books I've seen in any by far. They have every genre and many different authors, that I can explore. What I'm repeatedly impressed by is their vast assortment of plays in their drama section, as a theatre major I constantly find myself at odds with this section at most stores, since they will typically only carry the bare minimum of Shakespeare and Arthur Miller. In contrast, Barnes and Noble typically has 2-3 shelving areas full of just plays written both recently and from the ancient past. This depth of assortment keeps me coming back for more.

Another reason I greatly enjoy Barnes & Noble is because they offer other products such as selling coffee, something I drink almost daily. It definitely enriches my visit because often after I make my purchase in the main store, I will stop by the coffee section of the store and buy a cup to read my book leisurely for the next few hours. With the additional service offered it often almost always entices me to make a purchase and consequently stay there for an extended period of time. Instead of just running in and out, like I do in some stores, the coffee convinces me to explore and find new books or dvds that I might like to purchase.

The service is almost always exceptional at your local Barnes & Noble. They have helped me often on more than one occasion find a book I couldn't remember the author or title of. Even more than that, they also have read a great amount of books, so they can make suggestions of what I might also like to read. This lets me know that I'm truly getting what I'm paying for when I get to Barnes and Noble and know what they're talking about as well. Most every worker I've seen has some form of a smile on their face and are conversationable, I've even had a conversation with a worker about Cook-out as I was purchasing my books. It's service like that makes me come back often.

The atmosphere that Barnes and Noble creates is extremely relaxing as soon as you step foot into the store. The hunter green color that's covered on the walls let's you know that it's not a frantic place, they want you to enjoy your visit. I love that in many sections of the store they have couches so you can browse through a book you may want to purchase in comfort. The books are arranged in a logical manner so that you won't get lost in the large amount of books and the genres are displayed boldly so you can go exactly to what you're searching for. Creating such a simple inviting atmosphere helps me think of this retailer so fondly.

One of my most favorite reasons as to why Barnes & Noble is my favorite retailer is that the service often lets you be, because often I'll get lost into a book I'm looking at deciding whether or not to purchase it. At many bookstores or other stores they won't let you do this, but Barnes & Noble does not thankfully. Allowing me to truly debate and look through my potential purchase makes me much more likely to buy the book I'm buying. Without them pushing me, it allows me to accidentally find things I may have never heard of before and of course spend a great deal of money as I tend to do when I go there. I know I'll be there for hours and plan ahead for it when I can spend a day at Barnes and Noble. Many say that it makes me nerdy, but I don't care.

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